As GCC goes pink this October, AXA will go Pink too, pink in support of the women fighting breast cancer!
In a step set that reinforces its commitment to the community, AXA Gulf – one of the largest non-life international insurers in the GCC had taken the initiative and partnered with different healthcare providers across GCC to launch a breast cancer awareness campaign aiming at educating women of all ages on breast cancer risks and early detection.
The Breast cancer Campaign is part of AXA’s Corporate Responsibility and is integral to the company’s commitment to building better understanding about the health risks faced by individuals and the society.
According to WHO, about 70 percent of breast cancer cases are not reported until they are at a very late stage in Middle East, resulting in a high proportion of women presenting with late-stage disease. However, Dynamic public-private partnerships coupled with meaningful innovation can create a healthcare pipeline that delivers patient-centric, locally tailored solutions to address the health needs of women in the Middle East to fight breast Cancer